WiC’s Mission, Objective & Vision

Mission

  • To improve the system in gauging and selling the artistry of the talents
  • To provide excellent customer service
  • To ensure quality performances
  • To improve the value of less-known local musicians and singers

 

Objective

  • To prepare videos and profiles of the talents to create brand and identity
  • To train the performers and galvanize the product/show
  • To develop the systems in monitoring enquiries and coordination of performers
  • To manage and increase the clientele database for a strong marketing source


Vision

  • A well intergrated musicians’ community
  • A better variety of quality music in Penang
  • To inspire more aspiring local musicians to aim for the international standards
  • To encourage ‘detailed’ appreciation in music and arts
  • Awareness of music as a key component in improving our local cultures 


The Founder’s Note 

Hello, I’m Damien Chew. As a founder to this business; being an agent in wedding music, or simply being in a music agency, my drive and hope is be able to improve the local music scene and its services in many aspects one could see and have not seen. Just a few words about myself and music: Music is what I grew up to, where it has touched me to the point that it shaped my character, philosophy and way of life. I see music as a remedy to our hearts, a service for others, a medium to send meanings, a creation of ambience, and pure fun. Thus, the founding of this company is with the intention of making band services to be more efficient and beneficial for all parties (wedding couples and performers too), besides creating more secured jobs for myself and my fellow colleagues. Without this group of talented musicians in Penang to come together and cooperate, none of these band services would be successful. I am glad to have clients that appreciate our services by showing their support in promoting us, WiC, through words of mouth. 

The vision is to cultivate music enthusiasts on the mindset of being focused at their art or specialty in a complete ‘package’; where ‘package’ means the positive attitude to learn, practice and improve, and the passion to deliver their service or talent with utmost professionalism. And through these focused-minded talents working together, the result can only get better and better through time. A good show makes the crowd going, some satisfied clients, and a happy band. 

And to say about what is ahead of us, musicians/performers: New talents may unearth every other year. However, one has to know which path they are taking (within their interest) because the music industry is wide and may vary in their approach in learning the set of skills for specific purposes regarding music itself. Speaking in a brief of performing arts, know that there are the differences to doing entertainment as a service, and doing entertainment as an art of its own. One should still express the art of music as genuine as possible, but the long term preparation to these two paths is rather different. Taking for example, performing to a general audience (young to old, local and abroad) and performing to a specific audience (music-goers of certain genres or particularly within one's fans), the idea is quite different. From song-repertoire, show-flow, up to stage character, the approach to these shows-preparation differ from one another. Yet, the core is still to draw one’s own path and practice and work towards it. 


DSC 4046


As music involves so many aspects ranging from equipment, skills, team-working, customer service, and audience’s preferences, the idea is to encourage more time and effort spent in improving these aspects mentioned and to grow together as a community. Rather than being stagnant as a musician or a singer, we encourage enthusiasts in advancing in their musical journey or career. Whether being an audience (listener) or the performer, we have got to realise how music and its services could influence our lives positively, and to avoid shaping the local music industry in a negative and stereotyped way.  

To musicians, singers and aspiring artistes, I would say, “Take courage in the art of expressings ourselves, and learn the secrets to connect." 

To music lovers and general listeners, “Be more opened to accept music and its message/purpose. However, do not lose the critical part to distinguish the effort and the art of a beautiful musical piece." 

To agents, “Stop reaping from musicians. Success stories can be made through sincere and kind efforts. Though nothing is fair in this world, please know your purpose.” 


Damien Chew is a singer-songwriter that had graduated with a bachelor's degree in Industrial Design (Science) from Universiti Teknologi Malaysia (UTM) in 2011. He pursued his musical career right after his tertiary education and founded WiC in 2012. He has since been managing the wedding business and performing with bands in WiC. He will be working on his songs production in the near future. 



WiC Home

ABOUT US     WEDDING & EVENTS

   © Damien Chew 2019